WatchTime’s September-October Issue Features TAG Heuer Profile, Omega and Rolex Tests

The September-October 2017 issue of WatchTime is on newsstands now (and also available in our online shop), highlighted by an in-depth look at the TAG Heuer brand and its plans for the future, tests of the Omega Seamaster Planet Ocean 600M and Rolex Oyster Perpetual Air-King, a special section on dive watches, and more. Read on for highlights from the issue…

• In the cover story, “Back to the Future,” editor-in-chief Roger Ruegger offers a look at TAG Heuer’s current strategy and offerings, from the brand’s mastery of large-scale movement production to its development of modular technology for its Connected Watch, to the launch of modern pieces based on vintage classics like the new Autavia and the Monaco Gulf Special Edition.

• While the Replica Rolex Air-King hearkens back to the historical links between Rolex and aviation, the latest model makes a modern statement with a 40-mm case, boldly styled dial, and Rolex’s own “Superlative Chronometer” designation. Martina Richter reviews the new Air-King (with original photos by OK-Photography) in “King of the Sky.”

• Jens Koch tests a watch “For Divers With Wanderlust” — namely, the updated Omega Seamaster Planet Ocean, a professional divers’ watch with 600-meter water resistance, a helium-release valve, and colors that match the hues of exotic destinations. Original photos are by OK-Photography.

• American watchmaker Roland G. Murphy of RGM faced long odds when he started a mechanical watch company in 1992. In “The Making of RGM,” Joe Thompson explores how RGM and its founder made it to their 25th anniversary.

• Take the plunge into the colorful world of watersports in “Splash!” a portfolio of professional diving instruments, curated by Alexander Krupp, with appealing technologies, prices, and styles. This celebration of dive watches is also rounded out by two short test features on popular models from TAG Heuer and Seiko.

• In the wake of Baselworld and SIHH, the editors of WatchTime showcase the year’s most prominent watch-world trends — from all-black looks to bronze cases, from retro-style divers to a plethora of blue dials.

Plus: a comparison test of affordable models from Seiko and Swatch; a history of the Hublot Big Bang; a close-up of the thinness-record-setting Bulgari Octo Finissimo Automatic; a profile of inventive watchmaker Christophe Claret;

Another point some Replica Hublot watch enthusiasts like to raise is that Rolex watches are outrageously expensive. I beg to differ, actually. Rolex watches were never cheap to start with, so everything is relative, but there are a few things you need to consider.

A new Rolex Submariner has a price tag of just over $8,500. On the pre-owned market you can find this watch for around $7,000, in good condition, approximately 1-2 years old. I will leave the bargaining at an official Rolex retailer up to you. My point is that the depreciation is only small compared to – basically – that of every other brand in this price category. You can have an awesome $8,000 watch from any other brand, even with some interesting complications in there, but will it keep its value? Since you are visiting this website, I’d assume you also know how to find your way to the online watch markets that carry all sorts of watches. Take a look at what is left of the list price on many of these other watches after a couple of years. Additionally, it’s worth mentioning that Rolex has an excellent service department. A total overhaul of your Rolex watch is expensive, but when you get it back it will look as it did the day you unwrapped it for the first time.

At Vitré (35), House Texier made the choice of high-end

Specialist leather goods, society Texier redirects its output to the high-end. It is any strategy that changes, from manufacturing to the communication.
“The company was created in 1951 by our parents, Louis and Louise Texier”, tells Jean-Luc Texier, their son, Director-general. “At first, they were only both. They prided of bags, such as those that were used then to go do the commissions. Then, they were going to sell them in the markets and in the neighbouring villages… »
The least that can be said, is that House Texier made way since these craft time. “We currently employ 300 people including 230 on the site of Vitré (Ille-Et-Vilaine”, we learn. 2012: 15 Million euros turnover. Stable for three or four years.
A network of shop
The production? Replica Designer Handbags for women, ‘business’ towels, small leather goods. Plush, popular articles for their classic elegance. Only here: trade are now upset at the international level. And the economic crisis rages.
No question Jean-Luc Texier to attend these transformations idly. “For a year and a half, I’ve crisscrossed the France to reflect on the distribution of our products. And I concluded the need to change our perspective, do not remain multi-brand retailers. »
Result: eight stores Texier have already opened across the country: in Paris, Lille, Strasbourg, Nantes, Angers, Montpellier, Toulouse and Nice. ‘Corners’ (specific sales space dedicated to a brand in a store, Editor’s note) have also appeared in Brest, Caen, Tours, Charleville-Mézières and Brussels. And it is about opening franchises in France and abroad.
High spirit of range
During his wanderings, the boss also noted that the market is divided now, very strongly, between a sector of luxury, on the one hand, that works very well and, on the other hand, the mass of the products from low-end mainly Asian industry.
“Under these conditions, the average range will the difficulties to survive in the future. ” A five year project therefore was established to go upmarket upwards involving all reorganize the company”, announced Jean-Luc Texier. A young artistic director, coming from the world of luxury, Baptiste Pagès, was recruited into this perspective. The range of products will grow with the arrival of many accessories (gloves, umbrellas, scarves, square silk, etc.) and luggage in 2014.
A new marketing manager joined the team to know the changes taking place. Finally, since July 15, Cynthia Texier (3rd generation) has set up a website selling online. But according to “the high spirit of range” now required, of course.
Question of image
Without obviously wanting to raise to the rank of the Hermes, Vuitton or Gucci, become almost inaccessible, the House Texier shows however determined to take his place in a demanding market.
“Currently, our export share is 15%”, recognizes Jean-Luc Texier that, ultimately emerging countries. A new strategy is in place for this. “Yes, the growth will increase by the international. But we must first establish the image of our society at the national level,”observes, cautious, business leader. An image reinforced by the label ‘Living heritage enterprises’ which was presented in March 2013.